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Here are ten small business marketing ideas that may require a few extra cups of coffee but wont do too much damage to your shoestring budget 1 quit automating and start engaging. Thinking of ways to market your small business can be overwhelming especially when you consider the cost and return on investment big companies spend millions of dollars every year marketing and building their businesses small businesses have a similar need to get the word out but have much more modest budgets. Effective social media marketing starts with knowing exactly who your most important audience members are then crafting a content plan meant to amplify your reach and influence start an email list in 5 simple steps to growing your email list mitchell york writes you have a high level of expertise in your business or you wouldnt have . Every business at some point or other has operated on a shoe string or non existent budget but of all the activities you do marketing your business is simply essential marketing your business is what water is to a young plant it is the thing that nourishes it and enables it to grow